So much to talk about, so little time – this is how addicting this event was. The Digital Hollywood conference took place on October 17th-20th 2011 and was held at the Ritz Carlton Hotel in Marina del Rey, CA. This well attended event was filled with highly knowledgeable panelists along with a professional crowd including Aron Levitz, Peter Kang, Joyce Schwarz, and many more. Every day consisted of a strict back to back schedule, which literally kept you on your toes as you attended different panels in various hotel meeting rooms or pool-side.
Here are our Top 10 favorite quotes from the event, in no particular order:
“Some people on Facebook don’t post about what they do; they just come in to play games.” Panel: Facebook Factor
Games on Facebook: Bust or Must
Who thought that games on Facebook could make games played on PS3 or Xbox a real competition? The Facebook magic is quite simple, social gaming! Sure you can play games with others on your gaming console, but when you are looking at the cost structure, Facebook’s model seems to be the winner over the old gaming philosophy, “pay to play.” When you can play for free, more people will give it a shot and since so many people give it a try, many of them stay engaged. It is all about just reaching critical mass. Nonetheless, gaming consoles are not likely to disappear in the next few years but neither is Facebook.
Face it, people are obsessed with the cameras on their phones. The camera allows them to capture the moments in their life and then allows them to share those moments on various social networks. The phone with the best photo and video capability is likely to be a leader in the market. Not sure if all innovation in this space will propel your product to market leadership (such as 3D video) but as long as you can help people market themselves and the things they do in higher quality the more the people will demand your product.
There is a huge market opportunity in helping companies advertise better. The problem is that the advertising field evolves very quickly as technology advances. Fact is that there’s a lot of bad advertising out there, but with a strong content quality focus, all that advertising can improve significantly. The challenge is when you have a diverse target market. How are you going to customize your message to each group and how does that message change across different platforms like web, tablet and mobile? Geo Advertising has shown to produce great results directly impacting sales increases, but the challenge for monolith “big company” marketers is figuring out how their messages will change as national campaigns slowly get replaced (at least partially), by more local campaign efforts.
About the Author
Markus co-founded a handful of companies including Startup Elite, Startup Industry, LeadLink and sat on the advisory board for over a dozen businesses ranging from the clothing industry to publishing. Boards he’s sat on consist of Unified People, Label King, and Disarray Magazine.
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