Combine 40 bloggers, one tradeshow in Sin City and you have a style gathering filled with the fashion industry’s tastemakers. Teen Vogue partnered with WWDMAGIC to bring fashion bloggers from across the country to Las Vegas for the world’s preeminent fashion tradeshow, MAGIC. For the first time, this international B2B fashion tradeshow lifted the veil and used social media applications, such as Tumblr, Whrrl, Facebook and Twitter, and employed the help of 40 fashion bloggers. These bloggers helped provide trend reports, real-time video segments, participated in buyer chats and style-offs and much more. Among the bloggers in attendance at MAGIC was Nacole Gray of RichSkinnyPretty.com. We caught up with Gray and asked her about her experience at the tradeshow, her blog and her fashion goals.
1. How does it feel to be part of the WWDMAGIC/Teen Vogue media lounge?
It feels surreal. To sit right next to bloggers that I have admired such as Jane Aldridge and to have been able to work with up and coming style bloggers like Bebe Zeva has been by far one of my favorite professional experiences thus far. I definitely feel like I am in my element to say the least. From modeling in a TeenVogue.com blogger fall style segment to attending a blogger dinner with the CMO of Rebecca Minkoff, I feel utterly grateful for the overall experience.
2. How has your WWDMAGIC experience been so far? What role did bloggers play in the event?
We have had the opportunity to share our personal favorite trends emerging at WWDMAGIC as well participate in blogger panels and style segments. Highlights? Checking out the style of other bloggers firsthand!
3. What inspires you and what makes your blog unique?
I am inspired by the everyday girl and what’s in her closet. My blog features four different girls each with her own unique take on style. Their shopping preferences range from thrift-stores to department stores. Plus, I interview fashion industry professionals to find out what makes their hearts go pitter-patter when it comes to personal style. While other blogs might ask what inspired their latest fashion line or to reflect on a recent ad campaign, I am asking what their favorite brands are or what is their most coveted possession in their wardrobe.
4. Do you have any advice for bloggers just starting out?
My best advice is to create content that is truly of interest to you and is authentic. At the end of the day, I want to create content that is true to myself and my ideas. I think my readers see that.
5. What’s your ultimate fashion goal and what have you learned while trying to accomplish your goal?
I ultimately would love to cover trends and style for a major online outlet or publication. Think jaunting off to NYC for fashion week or jet setting to Paris for exclusive interviews with couture designers. That would be a dream come true.
I have learned that you really have to want to work in this industry for all of the right reasons, not for the lifestyle that comes with it. If you really love what you do then you are willing to work hard for it even without the instant gratification or reward.
6. Is there anyone you wish to work with?
Zac Posen would be an ultimate accomplishment in my book.
7. What’s your favorite look that is simple to create, budget-friendly and always fashionable?
A loose-fitted white tank, quality denim, nude pumps, over-sized sunglasses and a statement necklace. The casual yet sophisticated-classic look never goes out of style. I love a clean silhouette and always pay attention to detail, i.e. accessories. Basically, I like a pulled together look.
For Men? Same concept, think James Dean. A fitted white T and blue denim. No True Religions please! Keep the pockets simple. What can I say? I like basics and simplicity.
8. Who has influenced you the most in your life?
My sister who is a successful entrepreneur. She is extremely hardworking, honest, dedicated and determined. Qualities that are a must to succeed even in the toughest of circumstance and have influenced my work ethic tremendously.
9. Are you working on any projects at the moment?
I currently have partnered with School of Style at Smashbox Studios in Los Angeles to giveaway a styling class to one of my aspiring fashion stylist readers. To enter, readers must share which RSP girl is their favorite. I have been having a ball reading their comments. So far Rachael is in the lead!
10. Where can we find your blog?
My blog pokes fun at the ideology of rich, skinny and pretty; and how our society along with the media interchangeably creates this unrealistic concept. Just look at magazines, reality shows, commercials, advertisements, etc. We are consumed with the idea of Paris Hilton or Lauren Conrad. The basis of RSP is the opposite of this and instead is all about everyday women, everyday style.
About the Author
Formerly an editor and writer at Citysearch, The Examiner, LA Youth Newspaper and proofreader at The Los Angeles Daily News, Christy Buena decided to start Disarray Magazine because she missed writing what she wanted. From hiring writers, to contacting publicists and making assignments, Christy is responsible for the editorial strategy of Disarray Magazine.
Questions, comments or suggestions? Contact Christy@disarraymagazine.com
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