GenArt Kicks Off L.A. Fashion Week

Carin Von Berg and Amber Rose.
Los Angeles Fashion Week kicked of on Tuesday March 16th, with a GenArt “Los Angeles Alumni Designer Celebration” welcoming party at the Hollywood Roosevelt Hotel hosted by Kanye West’s main squeeze and former Ford model Amber Rose. Alumni in attendance included Eduardo Lucero, Geren Ford, and Louis Verdad, who have been given much local praise for helping shaping the Los Angeles fashion scene. We joined Lux Life LA editor Carin Von Berg and hundreds of invited guests as they gathered poolside to sip on Kim Crawford wine, listen to beats provided by DJ POSSO and take “Hollywood Prom” pictures, sponsored by Clean and Clear facial products. Gift bags were given to all attendees, and included new products from Clean and Clear, spa gift certificates and beauty products.

Photos by

List of participating designers:
Brigid Catiis

Eduardo Lucero

Elmer Ave


Erik Hart

Freddie Rojas

Geren Ford

Grey Ant

Jared Gold

Jeffrey Sebelia

Katy Rodriguez

Kit Scarbo

Louis Verdad


Rami Kashou

Society For Rational Dress

Originally published on Jetsetera by Kimberly Fisher

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About the Author

Kimberly Fisher is a freelance writer based in Manhattan Beach, CA and Las Vegas, NV. She specializes in travel, fashion and lifestyle trends. Born with restless feet, she enjoys traveling and is always on the lookout for a new experience. So far she has traveled to over 37 countries and almost every US state. Her work has appeared in various English print and online media. Please direct inquiries to:

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Categories: beauty, Fashion

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