The North Face announced its first Climate Beneficial™ product – the Cali Wool Beanie, now available in stores and online priced at $45. The Cali Wool Beanie was produced with a net negative carbon impact at the ranching stage of production – done through regenerative agricultural methods. The ranching practices are thoughtfully managed to capture more carbon in the soil than is emitted into the atmosphere. This practice, with significant expansion, could potentially help mitigate climate change.
Rising carbon levels in the atmosphere are driving climate change. The North Face, along with industry organizations and ranchers including Fibershed and Bare Ranch, are taking the initiative to address climate change with new methods for developing and designing products that reduce and trap carbon. By implementing these climate beneficial methods – though seemingly small scale in their current form – The North Face and these organizations are igniting change that has the potential to impact business practices on a broader scale.
“We strive to take a mindful approach to the design and development of our products,” said James Rogers, Senior Sustainability Manager, The North Face. “We are excited by Climate Beneficial™ wool given its net negative carbon impact at the ranching stage of production and ability to make soil healthier for the planet. We developed the Cali Wool Beanie to challenge ourselves — to see if we could create and bring to market a product that reduces our standard carbon footprint, while maintaining our performance and design ideals. We did it and look forward to expanding into other product areas in 2018.”
Bare Ranch’s carbon farming practices are expected to sequester 4,000 metric tons of carbon dioxide each year –equivalent to offsetting the emissions from about 850 passenger vehicles.
The beanie is priced at $45 and comes in two colors, Natural and Asphalt Grey. The accessory is Made in the U.S.A. from premium Rambouillet wool. It is a limited-edition item, exclusively available at select The North Face stores and www.thenorthface.com.