Founded in Germany in 1999,  BeYu offers a variety of shades, which allow for blending and mixing endless color options that can be tailored to fit any occasion.

“With a German heritage, BeYu brings European luxury to the American consumer at an affordable price,” states Christian Dean, CEO of BAM Brands USA. “Our passion for our cosmetics shines through in the quality and feel of the makeup in luxury packaging.”

BeYu’s star products include brow powders, fillers and definers, along with mascaras and color-stay lipsticks. The collection also has a variety of foundations, concealers and powders offering colors and coverage to suit all skin tones, alongside blushes and bronzers that complete a glowing, refined look.

“Distinct to BeYu are brow products that provide precision and durability, mascaras offering optimal texture and volume, and eye palettes which can be applied wet for a more intense color sensation,” says Lindsay Ebbin, BeYu Partner and International Celebrity Makeup Artist.

BeYu is paraben free, fragrance free, dermatologically approved and appropriate for all skin types. Now available at CVS.com and coming this spring to Giant Eagle’s Market District stores. Suggested Retail Price: $9-$27.

Here’s what the 94 Pure Color & Stay Lipstick looks like on my lips:

Here’s the 57 Care & Shine Gloss Stick, which felt very buttery and rich, perfect for an everyday work look:

For more information, visit www.beyu.net or visit CVS stores.

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About the Editor

Formerly an editor at Demand Media, writer at Citysearch, The Examiner and proofreader at The Los Angeles Daily News, Christy Buena decided to start Disarray Magazine because she missed writing what she wanted. From hiring writers, to contacting publicists and making assignments, Christy is responsible for the editorial strategy of DisarrayMAG. 

When she’s not running Disarray, she’s consulting for Tigerlily Consultants, helping businesses with their content marketing and social media strategies. 

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