If you ever wondered what would happen if you took a Filipino grocery store, blasted bangers, added a DJ booth, dance circles, and thousands of hyped Filipinos… well, I have your answer. On Friday, November 21st, Seafood City Eagle Rock said, “bahala na” and turned into a full-on nightclub inside a mall.
Yes. A party. In a Seafood City. And honestly? It ate.
The music set the tone for the fun event with the man behind the vision, JP Breganza (@jpbreganza), along with @djrockyrock @djpjay, Dj MikeeMike and @djerok, with Justin Gonzales (@jutsmusic), hosting the event. Even DJ E-man (@djeman) from Power 106 was there.
How the Seafood City Parties Started
What happened in Eagle Rock wasn’t random, it’s part of a wild new Filipino-American phenomenon that actually began in the Bay Area. A DJ named JP Breganza went viral in Daly City after someone joked he should “throw a set inside Seafood City.” Breganza told me:
“I did take the joke seriously and tagged them in my story with that comment, and they replied to me with their late night madness idea for having a night market of street food and asked me to provide music to play for them.
I went in with the intention of bringing Filipino-American house party vibes into Seafood City. Through that, I filmed a carefully curated set specifically for Filipinos of all generations to listen to online.”
That first party lit up social media and tapped into something deep: Filipino nostalgia and intergenerational pride.
The turnout was insane, so Seafood City embraced the chaos and launched Late Night Madness, a traveling pop-up party series inside their stores. It snowballed from Daly City to other locations across California, including my first party in Eagle Rock. We drove an hour from Orange County on a somewhat rainy day and it was worth it!
The Vibes Were Insane
By 9 p.m., both floors of the mall were completely packed. There were wall-to-wall Filipinos of every age. Teens in drip. Titas in wedges. Kuya DJs living their best life. Lolos clapping on the beat as DJ MikeeMike played Too Short’s Blow the Whistle. Aunties two-stepping like they were back in Manila circa 1999.
The whole place was poppin’. Bass shaking the escalators. Jason Reotutar (Justjaysun) and Kristopher Gaspar bringing the dance moves, even a Tita danced in the circle, which hyped up the crowd even more.
I loved how the crowd had Zero ego. Zero negativity. Just pure joy. The vibes were immaculate, honestly.
Everyone was vibing so hard that at one point, I felt like I was transported to Vegas this past summer. I was like, “This is lit.”
Check out this 360 video where you can look at everyone’s facial reactions (works best in the YT app):
A Filipino Block Party… In a Mall
You could feel the pride in the air. That unspoken Filipino superpower where strangers become cousins in under 30 seconds.
People were laughing, hyping each other up, and shouting “GO! GO! GO!”
One of my new friends, Alexis Cabaero, summed it up perfectly.
She leaned over and said:
“This is therapeutic.”
She was right. This was a release. A safe space. A collective exhale. A moment where everyone got to be loud, joyful, and connected to the culture without judgment.
Why This Night Was Special
Events like this don’t happen often and when they do, they hit different.
It wasn’t the club. It wasn’t some overpriced LA bar. It wasn’t a bougie pop-up. It was home.
A Filipino grocery store we’ve all walked through a thousand times suddenly turning into the most electric dance floor in the city.
Who knew Seafood City had this kind of chokehold potential? I definitely didn’t.
Two stories packed, DJs spinning, dance circles everywhere, titas and kuyas vibing, kids copying choreo, this became the most Filipino thing ever in the best way possible.
These parties aren’t just events. They’ve become cultural homecomings for Filipino-Americans, blending community, nostalgia, music and joy… all inside a grocery store.
Final Thoughts
Late Night Madness was community. It was nostalgia. It was Filipino pride in its purest, loudest form.
A night where everyone showed up and showed OUT.
More events like this, please.
Until then… SEAFOOD CITY, YOU ATE.
Follow the official Seafood City accounts below:
TikTok: @seafoodcityofficial
Don’t forget to download the SFC+ app so you can see the event schedule!
If you enjoyed this post, get to know Heart for Home, a non-profit helping 400+ less fortunate kids and their parents in the Philippines (I’m trying to go in February to support. Who’s coming with me?)
Learn about the Baklā Baes, Filipina-owned Baklava company. Dude, they’re putting a twist on a popular dessert with Ube, Matcha, and they recently released Pandan. Pumpkin Spice is also a new addition. Read the post below:
Check out my Ube Fest recap. This event was fun, tasty, and parking was easy. Read my highlights:
About the Author
Christy started Disarray because she missed writing on her own terms, and she’s been spilling stories ever since. With a B.A. in Journalism from California State University, Northridge (CSUN), she covers everything from conventions and concerts to fashion, food, and nightlife.
As founder and editor-in-chief, Christy runs the show from assigning writers and wrangling publicists to shaping the voice of Disarray.
📩 Questions, collabs, or interview requests? Email Christy@disarraymagazine.com
📲 Follow the chaos on Instagram and TikTok
✈️ For travel stories, visit ChristyWanders.com
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