Booze, booze, and more booze. Throughout my career as a marketing director, never have I ever been to a tradeshow where drinking was not only supported, but heavily encouraged. No, I am not complaining, in fact, the Nightclub and Bar Convention and Tradeshow in Las Vegas is one of my all time favorite trade shows and should be a requirement for anyone working in the nightlife, bar, and club industry.
One of my favorite aspects of the show is the aura and ambiance of the whole show itself. Nearly every vendor and exhibitor I visited wore a smile, was uber friendly, and was eager to inform you on their product or service. By “inform” I mainly mean try, taste, and sample. It’s not only the well known recognizable brands, but also the start ups who are exhibiting and eager to turn you into a loyal customer. Thinking of attending next year for the first time?
2) Plan on being there for the majority of the time. This isn’t one of those shows where you can arrive late, pick up some marketing material and your done. Attending both days is highly encouraged, as there are hundreds of booths for you to visit and meet.
3) Don’t come solo. There is always power in numbers, but with this show, I recommend inviting clients, your marketing team, and anyone else who you think might benefit from the show.
4) Make sure your badge is in plain sight. The NCB show uses the scan technology which reads your badge for marketing purposes. Wearing your badge informs the exhibitor the company your with, as well as your position in the company, which ultimately makes the introductions easier.
5) Collect literature samples. Environmentalist are going to hate me for this, but I highly recommend collecting literature samples from most vendors. Even if you already have a preferred furniture vendor, or alcohol sponsor, you never know when it will come in handy. Take plenty of business cards as well, you can never have too many business cards.
Overall, the show was a success and I cannot wait to attend next year.
About the Author
Elias Zepeda if founder and Marketing Director of First Class Marketing Group, a Los Angeles based experiential marketing firm. His experience in the entertainment industry has led him to work with both small to large corporations. Specializing in event production, Zepeda has revolutionized the birthday planning industry, by launching It’s My Freaking Birthday.com, a premier birthday and special celebration agency. Zepeda resides in Long Beach, Ca.
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