StockX, the world’s first online ‘stock market of things’ for high-demand consumer products, announced today that it has added a streetwear vertical to further refine its concept of ‘new luxury.’ Streetwear joins sneakers, watches, and handbags as StockX’s fourth vertical that can be bought or sold anonymously on the StockX platform.
The initial streetwear launch will exclusively feature Supreme, the world famous brand out of New York. Other brands, including A Bathing Ape (BAPE), Kith, and Off-White, will be added at a later date. More than three thousand Supreme products are now live on StockX.
The streetwear team is led by Rob Gonzales, a professional streetwear reseller who has more than 15 years’ experience in the industry. Joining Rob are a team of experts who specialize in authenticating streetwear apparel and merchandise.
“Supreme is the biggest name in streetwear and has ascended to one of the top names in fashion, period,” said Gonzales. “Supreme products are extremely limited and sold exclusively through Supreme’s own sales channels, so purchasing at retail price is essentially impossible. At StockX, our goal is to provide a dead-simple method for buying and selling authentic streetwear products at a market price with complete visibility and authenticity – something that, until today, simply did not exist.”
“Streetwear has been on the ‘stock market of things’ roadmap since day one,” said StockX CEO and co-founder, Josh Luber, “and our sneaker customers have been asking for it for almost as long. We are thrilled that we have landed the kind of talent like Rob Gonzales and we are excited to bring our model to a new category which joins sneakers, watches and handbags.”
As with every product category on StockX, there is only one simple page for each streetwear product, whether you access the StockX platform from mobile or desktop. This allows buyers and sellers to see every bid, every ask, detailed historical prices, and real time sales reporting all in one place. All streetwear items bought and sold on StockX will be certified as authentic at our StockX validation center, as is every item in all categories that trade on the StockX platform.
StockX, which was founded by Luber, StockX COO Greg Schwartz, and Dan Gilbert, founder and chairman of Quicken Loans and majority owner of the 2016 NBA Champion Cleveland Cavaliers, has many high profile investors including Eminem, Mark Wahlberg, Ted Leonsis, Tim Armstrong, Scooter Braun and Ron Conway. The business launched in February of 2016, currently has more than 90 full time team members, and is expected to pass $200 million in GMV run rate by the end of 2017.
Formerly an editor at Demand Media, writer at Citysearch, The Examiner and proofreader at The Los Angeles Daily News, Christy Buena Scronce decided to start Disarray Magazine because she missed writing what she wanted. From hiring writers, to contacting publicists and making assignments, Christy is responsible for the editorial strategy of DisarrayMAG.
When she’s not running Disarray, she’s consulting for Tigerlily Consultants, helping businesses with their content marketing and social media strategies.
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