Live Review: Luica Fall 2012 Collection at Project Ethos

Luis Mendoza and Yesica Medina debuted their Luica Fall 2012 Collection at Project Ethos this past Los Angeles Fashion Week at the Avalon in Hollywood. For those unaware, Project Ethos is known to showcase up and coming trends in music, fashion and art. This year, the event launched and for the first time since we’ve seen, Luica designs.

The Luica Fashion collection consisted of men and women’s wear in bold colors including nightfall, ultramarine, royal purple, crimson, azure and magenta. We saw designs for women ranging from short to long dresses, plunging necklines, sequin, see-through lace and even an outfit that reminded us of a wide-flare power suit, ideal for any corporate female.

We also saw two looks for men including an innovative take on a vest reminiscent of a toga design and a bright royal purple top paired with a sheer vest and pants fit for any rock star.

Stand out designs include the following below: 

 For the full line, see our slide show:

For more information on Luica Fashion, visit:

Check out our past Project Ethos coverage: 
Live Review: Project Ethos at L.A. Fashion Week (Part 1)
L.A. Fashion Week Recap: Project Ethos (Part 2)
Live Review: Project ETHOS Love Sick @ Music Box
Project ETHOS Heats Up L.A. Fashion Week
Interview with Project Runway Season 7 Alumn Jesus Estrada
For more information, visit:

About the Author
Formerly an editor at Demand Media, writer at Citysearch, The Examiner, LA Youth Newspaper and proofreader at The Los Angeles Daily News, Christy Buena decided to start Disarray Magazine because she missed writing what she wanted. From hiring writers, to contacting publicists and making assignments, Christy is responsible for the editorial strategy of Disarray Magazine. Get to know the team of talented contributors.
Questions, comments or suggestions?

var addthis_config = {“data_track_clickback”:true}; = '';

Categories: beauty, Events, Fashion

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s